Promotional producer goods or promotional products refers to articles of merchandise that are familiar with in marketing and communication programs. These items are usually imprinted with a company's name, logo or slogan, and given away at swap shows, conferences, and as bite of guerilla marketing campaigns. These producer goods are also referred to by the slang terms swag (probably from the British usage of the word meaning "stolen goods" or "loot"), or tchotchke (derived from a Yiddish word meaning "trinket").
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The gang is made up of supplier companies who manufacture or import the products, inventory them and decorate them on demand
- There http://www.itemspromotional.net are approximately 2,000 supplier companies and 18,000 distributors in the United States. Distributors buy from the supplier companies and sell them to the marketers who are termed "end buyers." The production is made up of many small and entrepreneurial individuals and companies with 95% of distributor companies selling less than $2.5 million per year.